This article is aimed at discussing the competitiveness of the rapeseed industry in the European Union (EU) in terms of production, trade and consumption in both the edible and non-edible sectors, especially for biofuels. For the purpose of analysing the information gathered, a SWOT analysis was used to evaluate the strengths, weaknesses, opportunities and threats of EU’s rapeseed industry. In fact, the information in this article was collected primarily from various secondary sources. Nevertheless, not all of the information in this article was the latest because of the difficulty in sourcing for the most up-to-date data. The competitiveness of EU’s rapeseed industry depends on its usage (as rapeseed oil) in the biodiesel sector and on EU’s policy implementation with regard to crop-based biofuel post- 2020. It is hoped that this article will assist Malaysian oil palm industry players to have a better understanding of the developments pertaining to the EU rapeseed industry as well as gauge the challenges,if any, posed by EU.
Keywords: EU, rapeseed, biofuel, competitiveness