Consumer Perceptions on the Implementation of Biodiesel in the Transport Sector: A Case in the Central Region of Peninsular Malaysia

This study analysed the level of awareness of diesel and petrol vehicle users in the central region of Peninsular Malaysia on biodiesel and the currently running biodiesel programme for the transport sector, i.e. B7. In addition, the study also examines consumer perception on the implementation of biodiesel use in the transport sector. The results suggest that the level of awareness on biodiesel and the biodiesel programne was very low. Consequently, many of the respondents were neutral in expecting any advantage from B10 on vehicle performance.

Keywords: central region, B7, B10, transport sector, biodiesel

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