Oil Palm Industry Economic Journal Vol. 16 (2) September 2016 p. 1-8

Consumer Perceptions on the Implementation of Biodiesel in the Transport Sector: A Case in the Central Region of Peninsular Malaysia

Kamalrudin Mohammed Salleh*; Ayatollah Khomeini Ab Rahman*; Yung Chee Liang* and Balu, N*
Received:    Accepted:    Available Online:


This study analysed the level of awareness of diesel and petrol vehicle users in the central region of Peninsular Malaysia on biodiesel and the currently running biodiesel programme for the transport sector, i.e. B7. In addition, the study also examines consumer perception on the implementation of biodiesel use in the transport sector. The results suggest that the level of awareness on biodiesel and the biodiesel programne was very low. Consequently, many of the respondents were neutral in expecting any advantage from B10 on vehicle performance.

Keywords: central region, B7, B10, transport sector, biodiesel

About Post Author

* Malaysian Palm Oil Board,
6 Persiaran Institusi,
Bandar Baru Bangi,
43000 Kajang, Selangor,

E-mail: kamalrudin@mpob.gov.my