Oil Palm Industry Economic Journal Vol. 6 (2) September 2006 p. 22-30

Cosmetics and Personal Care Products – Recent Trends in the Asia Pacific Markets

Masataka Fukuda
Received:    Accepted:    Available Online:


The cosmetics and personal care product markets of Asia Pacific are growing rapidly. Various players are entering these markets. These markets are the most expanding market among Asia Pacific for the moment. Recent trend of China and ASEAN markets are reported with statistical data of market trend. The largest market of Asia is Japan market. Products of some global players are penetrating into Japanese consumers. Japanese players are fighting against them. Hard competition of this market is reported. There are some product categories in cosmetic and personal care market such as skin care and hair care in general. However, sign of new market trends are observed in more precise product categories. New market trend in skin care field is introduced.

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