Oil Palm Industry Economic Journal Vol. 1 September 2001 p. 10-15

Strategic Thrust in Addressing Current Challenges :The Plantation Perspective

Khoo Khee Ming
Received:    Accepted:    Available Online:


The paper briefly analyses the problems currently faced by the plantation companies and explains why the price of crude palm oil (CPO) has fallen month by month through 2000, with sharper falls since January 2001 and why the price has not recovered. Some fundamental strategies to help the palm oil industry sustain through these difficult times and to strengthen and transform it overtime are suggested, covering stock reduction and management, marketing and sales, shipping, port improvements, improving storage capacities in mills and refineries, replanting and revamping the organization structure of estate management. The intention is to trigger further thinking and discussion which hopefully will lead to positive actions.

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